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Case study — 2025

Celebrato OS

From a simple proposal tool to a project-centric operational system.

Celebrato OS started as a simple tool for keeping project proposals organized. As the workflow became more complex, more information needed to stay connected — client details, production notes, costs, tasks, files and documentation. The proposal was no longer the center. The project became the center.

Celebrato OS evolved into a project-centric operational workspace designed to connect the different operational activities required to deliver custom creative projects.

  • Product Design
  • Systems Thinking
  • Information Architecture
  • Workflow Design
  • AI-assisted Prototyping
Celebrato OS, project-centric operational workspace

Celebrato OS, operational workspace

01 — The starting point

It started with a simple problem

The original idea was to create one place to keep project proposals organized.

But as the workflow became more complex, the proposal alone was no longer enough. Each project generated additional information and operational tasks that needed to stay connected.

  • Client details
  • Production notes
  • Costs
  • Tasks
  • Files
  • Documentation

The challenge became bigger than managing proposals.

02 — The shift

The project became the center

Instead of treating proposals as isolated documents, I reframed the product around the project itself.

A project became the central point connecting:

  • Quotations
  • Clients
  • Tasks
  • Suppliers
  • Production
  • Documentation
  • Costs
  • Libraries

This changed the product from a simple quotation-management tool into a broader operational workspace.

03 — What I designed

Designing the operational layer

Celebrato OS was designed to centralize the operational information needed to deliver custom creative projects.

Core areas include:

  • Quotations
  • Projects
  • Client information
  • Tasks
  • Suppliers
  • Production planning
  • Documentation
  • Cost tracking
  • Reusable libraries
  • Operational workflows

The goal was not to replace creative tools, but to create an operational layer connecting the information and processes around the work.

04 — From screens to systems

Working on Celebrato OS changed the way I approached the problem

I stopped thinking only about individual screens and started thinking about systems, workflows and how information moves through a business.

This meant looking at:

  • How information enters the system
  • Where it needs to go
  • Which entities need to be connected
  • Which processes are repetitive
  • Where users need structure
  • Where automation could reduce manual work

05 — Product structure

A project-centric architecture

The project sits at the center, connecting every operational entity required to deliver the work.

PROJECT

Client
Quotation
Tasks
Suppliers
Production
Documentation
Costs
Libraries

06 — Prototyping & building

From product thinking to a working prototype

The project was developed through rapid prototyping and AI-assisted building.

I used AI-assisted development tools to explore product ideas, test structures, iterate on interfaces and turn concepts into working digital experiences.

The focus was not simply on generating screens, but on exploring how the underlying workflow and system could work.

  • AI-assisted Prototyping
  • Product Design
  • Workflow Design
  • Systems Thinking

07 — What I learned

What changed through the project

Celebrato OS started as a small solution to a specific problem.

Through the process, it became an exercise in understanding how a business operates as a system.

The biggest shift was moving from:

“Which screen do I need?”

“What information, people and processes need to work together?”

08 — Still evolving

A living product, not a finished collection of screens

Celebrato OS is an evolving product concept, with further ideas around automation, notifications, calendar views, automatic task creation and other operational workflows.

The project is treated as a living product rather than a finished collection of screens.

09 — Final

A system built around the work

Celebrato OS represents the direction I am increasingly interested in: understanding how businesses work, identifying friction in their workflows, and turning those problems into structured digital systems.

  • Product Design
  • Systems Thinking
  • Workflow Design
  • Information Architecture
  • AI-assisted Prototyping