Portrait of Zayn, UX designer

MARIA KIRIOU, Workflow & Automation Specialist, HERAKLION, CRETE

Hi, I'm Maria.

I’m a Workflow & Automation Specialist with a background in graphic and digital design, focused on turning complex workflows into practical digital solutions.

I design and build digital solutions that improve workflows, products and customer experiences through automation, systems thinking and AI-assisted tools.

Currently exploring

AI · Automation · Workflow Design · Systems Thinking · AI-assisted Prototyping

01 — Experience

From design to systems

01.1 — Experience

Where I’ve worked

Design roles across agencies and freelance work in Heraklion, Crete.

June 2019 – Present

Freelancer

Founder & Owner of Celebrato.gr

Heraklion, Crete · Launched August 2025

Sep 2016 – May 2019

Baked Advertising

Graphic / Web Designer (Social Media / Websites)

Heraklion, Crete

Apr 2016 – Aug 2016

Netmechanics

Graphic / Web Designer (Social Media / Websites)

Heraklion, Crete

Feb 2016 – Apr 2016

Vindico

Graphic / Web Designer (Social Media / Websites)

Heraklion, Crete

01.2 — APPROACH

What I bring

I design and build practical digital solutions that improve workflows, products and customer experiences through automation, AI and systems thinking.

01

Understand

Map workflows, identify pain points and understand the people, processes and systems behind them.

02

Design

Turn problems into clear user flows, product concepts and digital experiences.

03

Automate

Connect tools, data and repetitive processes to create more efficient workflows.

04

Build

Use AI-assisted tools and rapid prototyping to turn ideas into working digital solutions.

02 — Projects

Selected work

A selection of work showing how I move from design to systems — product thinking, workflow design, automation and AI-assisted prototyping.

Featured projects

Celebrato OS — case study

operational workspace for creatives

Celebrato OS

Designing an operational system for creative businesses

A project-centric operational workspace designed to connect quotations, projects, tasks, suppliers, production, documentation and costing in one system.

Catalog & product publishing — case study

semi-automated catalog system

Catalog & product publishing

From a seven-day catalog task to an end-to-end product publishing system

One structured product dataset feeding the catalog, the store and a web preview. A systems project in development — not a tool demo.

More work

Etsy Product Studio — AI Workflow

Etsy Product Studio

AI-powered workflow for automated Etsy listing creation. I designed and built an AI-assisted product workflow that turns structured product information into ready-to-review Etsy listings, reducing repetitive content creation and simplifying the publishing process.

Her-Rentals — Rental Platform

Her-Rentals

Designing an online rental & booking experience. A transactional rental platform that guides users from vehicle discovery and comparison to online booking, payment and rental information.

Blue Predictive Hiring — Web Design

Blue Predictive Hiring

Dashboard Design · UX/UI · User Flows · Web Design · Social Media. Digital design work for Blue Predictive, covering the evolution of its website, dashboard experience and onboarding flow. The project included UI design, a step-by-step user journey and supporting social media content.

Lyrarakis Winery — Website Concept

Lyrarakis Winery

Designing a digital experience for a Cretan winery. A website concept designed to bring together the winery’s story, wines and visitor experience into a cohesive digital journey.

03 — Contact

Let’s work together

No forms into the void — this lands directly in my inbox.